<p> </p>
<h3>Table of Contents</h3>
<p><a href="https://docs.google.com/document/d/10xRWKea4Gntbpnh-WJGoQGxHe90Co9xv/edit#heading=h.gjdgxs"><span style="font-weight: 400;">Table of Contents</span> <span style="font-weight: 400;">2</span></a></p>
<p><a href="https://docs.google.com/document/d/10xRWKea4Gntbpnh-WJGoQGxHe90Co9xv/edit#heading=h.30j0zll"><span style="font-weight: 400;">Assessment Information</span> <span style="font-weight: 400;">3</span></a></p>
<p><a href="https://docs.google.com/document/d/10xRWKea4Gntbpnh-WJGoQGxHe90Co9xv/edit#heading=h.1fob9te"><span style="font-weight: 400;">Assessment Instructions</span> <span style="font-weight: 400;">5</span></a></p>
<p><a href="https://docs.google.com/document/d/10xRWKea4Gntbpnh-WJGoQGxHe90Co9xv/edit#heading=h.3znysh7"><span style="font-weight: 400;">Student Assessment Agreement</span> <span style="font-weight: 400;">6</span></a></p>
<p><a href="https://docs.google.com/document/d/10xRWKea4Gntbpnh-WJGoQGxHe90Co9xv/edit#heading=h.2et92p0"><span style="font-weight: 400;">Assessment Task 1 Cover Sheet</span> <span style="font-weight: 400;">7</span></a></p>
<p><a href="https://docs.google.com/document/d/10xRWKea4Gntbpnh-WJGoQGxHe90Co9xv/edit#heading=h.tyjcwt"><span style="font-weight: 400;">Assessment Task 1: Written Questions</span> <span style="font-weight: 400;">8</span></a></p>
<p><a href="https://docs.google.com/document/d/10xRWKea4Gntbpnh-WJGoQGxHe90Co9xv/edit#heading=h.3dy6vkm"><span style="font-weight: 400;">Assessment Task 1 Instructions</span> <span style="font-weight: 400;">10</span></a></p>
<p><a href="https://docs.google.com/document/d/10xRWKea4Gntbpnh-WJGoQGxHe90Co9xv/edit#heading=h.1t3h5sf"><span style="font-weight: 400;">Assessment Task 1 Checklist</span> <span style="font-weight: 400;">12</span></a></p>
<p><a href="https://docs.google.com/document/d/10xRWKea4Gntbpnh-WJGoQGxHe90Co9xv/edit#heading=h.4d34og8"><span style="font-weight: 400;">Assessment Task 2 Cover Sheet</span> <span style="font-weight: 400;">13</span></a></p>
<p><a href="https://docs.google.com/document/d/10xRWKea4Gntbpnh-WJGoQGxHe90Co9xv/edit#heading=h.2s8eyo1"><span style="font-weight: 400;">Assessment Task 2: Marketing plan research project</span> <span style="font-weight: 400;">14</span></a></p>
<p><a href="https://docs.google.com/document/d/10xRWKea4Gntbpnh-WJGoQGxHe90Co9xv/edit#heading=h.17dp8vu"><span style="font-weight: 400;">Assessment Task 2 Instructions</span> <span style="font-weight: 400;">15</span></a></p>
<p><a href="https://docs.google.com/document/d/10xRWKea4Gntbpnh-WJGoQGxHe90Co9xv/edit#heading=h.3rdcrjn"><span style="font-weight: 400;">Assessment Task 2 Checklist</span> <span style="font-weight: 400;">20</span></a></p>
<p><a href="https://docs.google.com/document/d/10xRWKea4Gntbpnh-WJGoQGxHe90Co9xv/edit#heading=h.26in1rg"><span style="font-weight: 400;">Assessment Task 3 Cover Sheet</span> <span style="font-weight: 400;">22<br /><br /></span></a></p>
<p><span style="font-weight: 400;">Assessment Task 3: Marketing plan development and presentation project</span> <span style="font-weight: 400;">23</span></p>
<p><a href="https://docs.google.com/document/d/10xRWKea4Gntbpnh-WJGoQGxHe90Co9xv/edit#heading=h.lnxbz9"><span style="font-weight: 400;">Assessment Task 3 Instructions</span> <span style="font-weight: 400;">25</span></a></p>
<p><a href="https://docs.google.com/document/d/10xRWKea4Gntbpnh-WJGoQGxHe90Co9xv/edit#heading=h.35nkun2"><span style="font-weight: 400;">Assessment Task 3 Checklist</span> <span style="font-weight: 400;">27<br /><br /></span><span style="font-weight: 400;"><br /></span></a></p>
<h3>Assessment Information</h3>
<p><span style="font-weight: 400;">The assessment tasks for BSBMKG609 Develop a marketing plan are included in this Student Assessment Tasks booklet and outlined in the assessment plan below.</span></p>
<p><span style="font-weight: 400;">To be assessed as competent for this unit, you must complete all the assessment tasks with satisfactory.</span></p>
<h3>Assessment Plan</h3>
<table class="table table-bordered">
<tbody>
<tr>
<td>
<p><span style="font-weight: 400;">Assessment Task</span></p>
</td>
<td>
<p><span style="font-weight: 400;">Assessment Task Summary</span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">1. Written Questions</span></p>
</td>
<td>
<p><span style="font-weight: 400;">You must answer all questions correctly.</span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">2. Marketing plan research project</span></p>
</td>
<td>
<p><span style="font-weight: 400;">You must conduct research and develop a marketing plan briefing report.</span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">3. Marketing plan development and presentation project</span></p>
</td>
<td>
<p><span style="font-weight: 400;">You must develop a Marketing Plan and present it to the management team.</span></p>
</td>
</tr>
</tbody>
</table>
<br />
<h3>Assessment Preparation</h3>
<p><span style="font-weight: 400;">Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for clarification if you have any questions at all.</span></p>
<p><span style="font-weight: 400;">When you have read and understood this unit’s assessment tasks, print out the Student Assessment Agreement. Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file.</span></p>
<p><span style="font-weight: 400;">Keep a copy of all your work, as the work submitted to your assessor will not be returned to you.</span></p>
<h3>Assessment appeals</h3>
<p><span style="font-weight: 400;">If you do not agree with an assessment decision, you can make an assessment appeal as per CSB assessment appeals process.</span></p>
<p><span style="font-weight: 400;">You have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal.</span></p>
<h3>Naming electronic documents</h3>
<p><span style="font-weight: 400;">It is important that you name the documents that you create for this Assessment Task in a logical manner.</span></p>
<p><span style="font-weight: 400;">Each should include:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Course identification code</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Assessment Task number</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Document title (if appropriate)</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Student name</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Date it was created</span></li>
</ul>
<p><span style="font-weight: 400;">For example, BSBMKG609 AT2 Briefing Report Joan Smith 20/10/18</span></p>
<h3>Additional Resources</h3>
<p><span style="font-weight: 400;">You will be provided with the following resources before you begin each Assessment Task.</span></p>
<p><strong>Assessment Task 2</strong></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Briefing Report Template</span></li>
</ul>
<p><strong>Assessment Task 3</strong></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Marketing Plan Template</span><span style="font-weight: 400;"><br /></span></li>
</ul>
<h3>Assessment Instructions</h3>
<p><span style="font-weight: 400;">Each assessment task in this booklet consists of the following:</span></p>
<h3>Assessment Task Cover Sheet</h3>
<p><span style="font-weight: 400;">This must be filled out, signed, and submitted together with your assessment responses.</span></p>
<p><span style="font-weight: 400;">If you are submitting hardcopy, the Cover Sheet should be the first page of each task’s submission. If you are submitting electronically, print out the cover sheet, fill it out and sign it, then scan this and submit the file.</span></p>
<p><span style="font-weight: 400;">The Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will be satisfactory (S) or not satisfactory (NS). If your work has been assessed as being not satisfactory, your assessor will include written feedback in the Assessment Task Cover Sheet giving reasons why. Your assessor will also discuss this verbally with you and provide advice on re- assessment opportunities as per CSB re-assessment policy.</span></p>
<p><span style="font-weight: 400;">Depending on the task, this may include</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">resubmitting incorrect answers to questions (such as short answer questions and case studies)</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">resubmitting part or all of a project, depending on how the error impacts on the total outcome of the task</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">redoing a role play after being provided with appropriate feedback about your performance</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily completed the first time, after being provided with appropriate feedback.</span></li>
</ul>
<h3>Assessment Task Information</h3>
<p><span style="font-weight: 400;">This gives you:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">a summary of the assessment task</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">information on the resources to be used</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">submission requirements</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">re-submission opportunities if required</span></li>
</ul>
<h3>Assessment Task Instructions</h3>
<p><span style="font-weight: 400;">These give questions to answer or tasks which are to be completed.</span></p>
<p><span style="font-weight: 400;">Your answers need to be typed up using software as indicated in the Assessment Task Instructions.</span></p>
<p><span style="font-weight: 400;">Copy and paste each task’s instructions into a new document and use this as the basis for your assessment task submission. Include this document’s header and footer.</span></p>
<p><span style="font-weight: 400;">If you are submitting electronically, give the document a file name that includes the unit identification number, the task number, your name, and the date.</span></p>
<h3>Checklist</h3>
<p><span style="font-weight: 400;">This will be used by your assessor to mark your assessment. Read through this as part of your preparation before beginning the assessment task. It will give you a good idea of what your assessor will be looking for when marking your responses.</span></p>
<h3>Student Assessment Agreement</h3>
<p><span style="font-weight: 400;">Make sure you read through the assessments in this booklet before you fill out and sign the agreement below.</span></p>
<p><span style="font-weight: 400;">If there is anything that you are unsure of, consult your assessor prior to signing this agreement.</span></p>
<br />
<table class="table table-bordered">
<tbody>
<tr>
<td>
<p><span style="font-weight: 400;">Have you read the assessment requirements for this unit?</span></p>
</td>
<td>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Yes</span></li>
</ul>
</td>
<td>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">No</span></li>
</ul>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Do you understand the requirements of the assessments for this unit?</span></p>
</td>
<td>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Yes</span></li>
</ul>
</td>
<td>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">No</span></li>
</ul>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Do you agree to the way in which you are being assessed?</span></p>
</td>
<td>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Yes</span></li>
</ul>
</td>
<td>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">No</span></li>
</ul>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Do you have any specific needs that should be considered?</span></p>
</td>
<td>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Yes</span></li>
</ul>
</td>
<td>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">No</span></li>
</ul>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">If so, explain these in the space below.</span></p>
</td>
<td> </td>
<td> </td>
</tr>
</tbody>
</table>
<p><span style="font-weight: 400;">Do you understand your rights to re-assessment?</span> <span style="font-weight: 400;"> Yes</span> <span style="font-weight: 400;"> No Do you understand your right to appeal the decisions made in an assessment?</span> <span style="font-weight: 400;"> Yes</span> <span style="font-weight: 400;"> No</span></p>
<table class="table table-bordered">
<tbody>
<tr>
<td><br />
<p><span style="font-weight: 400;">Student name</span></p>
</td>
<td> </td>
</tr>
<tr>
<td><br />
<p><span style="font-weight: 400;">Student number</span></p>
</td>
<td> </td>
</tr>
<tr>
<td><br />
<p><span style="font-weight: 400;">Student signature</span></p>
</td>
<td> </td>
</tr>
<tr>
<td><br />
<p><span style="font-weight: 400;">Date</span></p>
</td>
<td> </td>
</tr>
<tr>
<td><br />
<p><span style="font-weight: 400;">Assessor name</span></p>
</td>
<td> </td>
</tr>
<tr>
<td><br />
<p><span style="font-weight: 400;">Assessor signature</span></p>
</td>
<td> </td>
</tr>
<tr>
<td><br />
<p><span style="font-weight: 400;">Date</span></p>
</td>
<td> </td>
</tr>
</tbody>
</table>
<br /><strong><br /></strong>
<h3>Assessment Task 1 Cover Sheet</h3>
<h3>Student Declaration</h3>
<p><span style="font-weight: 400;">To be filled out and submitted with assessment responses</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s).</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">I understand that if I If I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">I have correctly referenced all resources and reference texts throughout these assessment tasks.</span></li>
</ul>
<table class="table table-bordered">
<tbody>
<tr>
<td>
<p><span style="font-weight: 400;">Student name</span></p>
</td>
<td> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Student ID number</span></p>
</td>
<td> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Student signature</span></p>
</td>
<td> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Date</span></p>
</td>
<td> </td>
</tr>
</tbody>
</table>
<h3>Assessor declaration</h3>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">I hereby certify that this student has been assessed by me and that the assessment has been carried out according to the required assessment procedures.</span></li>
</ul>
<table class="table table-bordered">
<tbody>
<tr>
<td>
<p><span style="font-weight: 400;">Assessor name</span></p>
</td>
<td colspan="4"> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Assessor signature</span></p>
</td>
<td colspan="4"> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Date</span></p>
</td>
<td colspan="4"> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Assessment outcome</span></p>
</td>
<td>
<p><span style="font-weight: 400;">S</span></p>
</td>
<td>
<p><span style="font-weight: 400;">NS</span></p>
</td>
<td>
<p><span style="font-weight: 400;">DNS</span></p>
</td>
<td>
<p><span style="font-weight: 400;">Resubmission</span> <span style="font-weight: 400;">Y</span> <span style="font-weight: 400;">N</span></p>
</td>
</tr>
</tbody>
</table>
<p><span style="font-weight: 400;">Note: S – Satisfactory, NS – Not satisfactory, DNS – Did not submit</span></p>
<h3>Feedback</h3>
<h3>Student result response</h3>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">My performance in this assessment task has been discussed and explained to me.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">I would like to appeal this assessment decision.</span></li>
</ul>
<table class="table table-bordered">
<tbody>
<tr>
<td>
<p><span style="font-weight: 400;">Student signature</span></p>
</td>
<td> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Date</span></p>
</td>
<td> </td>
</tr>
</tbody>
</table>
<br /><span style="font-weight: 400;"><br /></span>
<p><span style="font-weight: 400;">A copy of this page must be supplied to the office and kept in the student’s file with the evidence.</span><span style="font-weight: 400;"><br /></span></p>
<h3>Assessment Task 1: Written Questions</h3>
<h3>Task summary</h3>
<p><span style="font-weight: 400;">This is an open book test, to be completed in the classroom. A time limit of 1 hour to answer the questions is provided.</span></p>
<p><span style="font-weight: 400;">You need to answer all the written questions correctly.</span></p>
<p><span style="font-weight: 400;">Your answers must be word processed and sent to the assessor as an email attachment.</span></p>
<h3>Required</h3>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Access to textbooks/other learning materials</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Computer and Microsoft Office</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Access to the internet</span></li>
</ul>
<h3>Submit</h3>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Answers to all questions</span></li>
</ul>
<h3>Assessment criteria</h3>
<p><span style="font-weight: 400;">All questions must be answered correctly for you to be assessed as having completed the task satisfactorily.</span></p>
<h3>Re-submission opportunities</h3>
<p><span style="font-weight: 400;">You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.</span></p>
<p><span style="font-weight: 400;">If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.</span></p>
<p><span style="font-weight: 400;">You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.</span></p>
<p><span style="font-weight: 400;">You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.</span></p>
<h3>Written answer question guidance</h3>
<p><span style="font-weight: 400;">The following written questions use a range of “instructional words” such as “identify” or “explain”, which tell you how you should answer the question. Use the definitions below to assist you to provide the type of response expected.</span></p>
<p><span style="font-weight: 400;">Note that the following guidance is the minimum level of response required.</span></p>
<p><strong>Analyse – </strong><span style="font-weight: 400;">when a question asks you to analyse something, you should do so in in detail, and identify important points and key features. Generally, you are expected to write a response one or two paragraphs long.</span></p>
<p><strong>Compare </strong><span style="font-weight: 400;">– when a question asks you to compare something, you will need to show how two or more things are similar, ensuring that you also indicate the relevance of the consequences. Generally, you are expected to write a response one or two paragraphs long.</span></p>
<p><strong>Contrast </strong><span style="font-weight: 400;">– when a question asks you to contrast something, you will need to show how two or more things are different, ensuring you indicate the relevance or the consequences. Generally, you are expected to write a response one or two paragraphs long.</span></p>
<p><strong>Discuss </strong><span style="font-weight: 400;">– when a question asks you to discuss something, you are required to point out important issues or features and express some form of critical judgement. Generally, you are expected to write a response one or two paragraphs long.</span></p>
<p><strong>Describe </strong><span style="font-weight: 400;">– when a question asks you to describe something, you should state the most noticeable qualities or features. Generally, you are expected to write a response two or three sentences long.</span></p>
<p><strong>Evaluate </strong><span style="font-weight: 400;">– when a question asks you to evaluate something, you should do so putting forward arguments for and against something. Generally, you are expected to write a response one or two paragraphs long.</span></p>
<p><strong>Examine </strong><span style="font-weight: 400;">– when a question asks you to examine something, this is similar to “analyse”, where you should provide a detailed response with key points and features and provide critical analysis.</span></p>
<p><span style="font-weight: 400;">Generally, you are expected to write a response one or two paragraphs long.</span></p>
<p><strong>Explain </strong><span style="font-weight: 400;">– when a question asks you to explain something, you should make clear how or why something happened or the way it is. Generally, you are expected to write a response two or three sentences long.</span></p>
<p><strong>Identify </strong><span style="font-weight: 400;">– when a question asks you to identify something, this means that you are asked to briefly describe the required information. Generally, you are expected to write a response two or three sentences long.</span></p>
<p><strong>List </strong><span style="font-weight: 400;">– when a question asks you to list something, this means that you are asked to briefly state information in a list format.</span></p>
<p><strong>Outline – </strong><span style="font-weight: 400;">when a question asks you to outline something, this means giving only the main points, Generally, you are expected to write a response a few sentences long.</span></p>
<p><strong>Summarise – </strong><span style="font-weight: 400;">when a question asks you to summarise something, this means (like “outline”) only giving the main points. Generally, you are expected to write a response a few sentences long.</span></p>
<h3>Assessment Task 1 Instructions</h3>
<h3>Provide answers to all the questions below:</h3>
<ol start="1">
<li style="font-weight: 400;" aria-level="1"><em><strong>Outline how strategic alliances can provide options for marketing opportunities and include two examples of alliances (also known as cooperative business models) that can be formed between businesses.</strong></em></li>
</ol>
<p><span style="font-weight: 400;">Strategic Alliances, we have discussed the fears and hesitations of many members. Operational and financial implications are found that might seem hazy. </span></p>
<p><span style="font-weight: 400;">Some of the examples of alliances are as follows:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Hewlett-Packard and Disney.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Starbucks and Barnes &amp; Noble</span></li>
</ul>
<br />
<ol start="2">
<li style="font-weight: 400;" aria-level="1"><em><strong>Outline how the development of existing products or services can provide marketing opportunity options for a business, both in existing and new markets. Relate your answer to relevant diversification strategies from the Ansoff matrix.</strong></em></li>
</ol>
<p><span style="font-weight: 400;">By using the Ansoff matrix, it is safest for the development of the existing product of the company. This represents the great marketing opportunities that is the main focus on increasing the sales. By the knowledge, it is strengthened that the existing product is working properly. </span></p>
<br />
<ol start="3">
<li style="font-weight: 400;" aria-level="1"><em><strong>Outline how a takeover can create options for marketing opportunities for a business.</strong></em></li>
</ol>
<p><span style="font-weight: 400;">Takeover is known as acquisition; it refers to the situation where total control of another business is assumed by the one business. The takeover represents the common medium of the external expansion for the larger business venture. It is potential of the takeover is to create the numerous options for the opportunities of the market as they increase the share of the market of the company.  </span></p>
<br />
<ol start="4">
<li style="font-weight: 400;" aria-level="1"><em><strong>Outline key information that a franchiser should consider providing when marketing their franchise opportunity.</strong></em></li>
</ol>
<p><span style="font-weight: 400;">The market. </span></p>
<p><span style="font-weight: 400;">Company history.</span></p>
<p><span style="font-weight: 400;">Financial statements. </span></p>
<p><span style="font-weight: 400;">Level of investment.</span></p>
<p><span style="font-weight: 400;">Training and support.</span></p>
<p><span style="font-weight: 400;">Territory. </span></p>
<p><span style="font-weight: 400;">Royalties.</span></p>
<p><span style="font-weight: 400;">Restrictions</span></p>
<br />
<ol start="5">
<li style="font-weight: 400;" aria-level="1"><em><strong>Outline how a company can use the establishment of a new business as an opportunity for marketing. Provide an example to illustrate your answer.</strong></em></li>
</ol>
<p><span style="font-weight: 400;">Establishment of the new business can be used by the company for the new business as an opportunity. These products are used together, it is the product that needs another. For example: a certain company produce cars which result in rise of demand in the new market, in most cases, tires are not produced by the same company which produces the car. In this case, the manufacturer will get the information of the tires and there is high demand for the cars. In this way the company will help each-other. </span></p>
<br />
<ol start="6">
<li style="font-weight: 400;" aria-level="1"><em><strong>Outline two other marketing opportunity options that a business could choose to pursue other than options explored in the questions above.</strong></em></li>
</ol>
<p><strong>Consumer Segmentation</strong></p>
<p><span style="font-weight: 400;">It is a marketing strategy where the business segments the population. The population is divided into the segments. </span></p>
<p><strong>Purchase Situation Analysis</strong></p>
<p><span style="font-weight: 400;">This is where the business analyses the purchase. It helps in decision making on how to avail the product. </span></p>
<br />
<ol start="7">
<li style="font-weight: 400;" aria-level="1"><em><strong>Explain the importance of the product life cycle concept in marketing. Name and explain each of its stages.</strong></em></li>
</ol>
<p><span style="font-weight: 400;">For marketers, management and designers, the product life cycle is an important tool.  Four individual stages are specified.</span></p>
<ol>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">There is limited life span of a product. All products will end up by passing from the product life cycle. </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Each phase presents the business with some opportunities and challenges as well. </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Different effort is required by the product from design, development, </span><span style="font-weight: 400;">marketing</span><span style="font-weight: 400;">, purchasing, etc. during each phase of their life cycle.</span></li>
</ol>
<br />
<ol start="8">
<li style="font-weight: 400;" aria-level="1"><em><strong>Explain the importance of considering the marketing mix when bringing products or services to the market.</strong></em></li>
</ol>
<p><span style="font-weight: 400;">There are several benefits of the marketing mix that makes it important to businesses;</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Helps to understand what is offered by the product or services </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It helps in planning the successful offering of the product </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It also helps in planning, developing and execution of effective </span><span style="font-weight: 400;">marketing strategies</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It helps the business to use their strength also helps in avoiding the cost that is unnecessary.  </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Helps to determine whether the product or service which is being offered is suitable for the customers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It also helps to determine the requirements of customers</span></li>
</ul>
<br />
<ol start="9">
<li style="font-weight: 400;" aria-level="1"><em><strong>As most businesses have the objective to sell as many products as possible, outline key factors that a company should consider in determining the product component of the marketing mix.</strong></em></li>
</ol>
<p><span style="font-weight: 400;">Factors to consider include:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Customers- they are the important part of the business. Their availability means more sales.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Competitors- they give the challenge of how much sales are based on the quality and quantity.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Product- it matters what product is sold in the market.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Industry- as compared to others, some products make more sale. </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Timing- how much the sales volume is determined. </span><span style="font-weight: 400;"><br /></span></li>
</ul>
<br />
<ol start="10">
<li style="font-weight: 400;" aria-level="1"><em><strong>Outline the importance of the pricing strategy for a business and two types of pricing strategy that a company could use.</strong></em></li>
</ol>
<p><span style="font-weight: 400;">For determining of the maximum profits, Pricing strategy is important </span></p>
<p><span style="font-weight: 400;">Two strategies:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Market penetration pricing strategy- the aim of this strategy is luring the buyer to buy the product, as the prices are reduced bit. </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Pricing at a premium- in this strategy, the prices are set above the prices of the competitors.</span></li>
</ul>
<br />
<ol start="11">
<li style="font-weight: 400;" aria-level="1"><em><strong>Outline two types of promotional strategies that a business could use.</strong></em></li>
</ol>
<p><strong>Build awareness:</strong><span style="font-weight: 400;"> One must need to identify the target audience for making them aware about their product and services, for the promotion of the marketing messages. </span></p>
<p><span style="font-weight: 400;"> </span><strong>Foster interests:</strong><span style="font-weight: 400;"> well-designed content marketing is required for providing the required information for gaining their interests in the business. <br /><br /></span></p>
<ol start="12">
<li style="font-weight: 400;" aria-level="1"><em><strong>Outline three common distribution strategies that can be used as part of the marketing mix.</strong></em></li>
</ol>
<p><strong>1) Indirect distribution</strong></p>
<p><span style="font-weight: 400;">When the product reaches the end customers, then it is known as indirect distribution, the product is reached through various channels in between. </span></p>
<p><strong>2) Direct distribution</strong></p>
<p><span style="font-weight: 400;">When the product is directly sent to the end customer by the company, then it is known as Direct distribution. </span></p>
<p><strong>3) Intensive distribution</strong></p>
<p><span style="font-weight: 400;">When there is mass marketing of the product, then intensive distribution is used. It is tried by the intensive distribution to cover as much market as possible. </span></p>
<br />
<ol start="13">
<li style="font-weight: 400;" aria-level="1"><em><strong>Outline why a business may choose to use an undifferentiated marketing strategy.</strong></em></li>
</ol>
<p><span style="font-weight: 400;">It is important as it helping the business in reaching the large number of people at a time. It is also helpful in reducing the cost of marketing the product.</span></p>
<br />
<ol start="14">
<li style="font-weight: 400;" aria-level="1"><em><strong>Outline why a business may choose to use a concentrated marketing strategy.</strong></em></li>
</ol>
<p><span style="font-weight: 400;">When the resources are limited with the firm, it is appropriate to use concentrated marketing strategies  so that it is used in the marketing of the product services. </span></p>
<br />
<ol start="15">
<li style="font-weight: 400;" aria-level="1"><em><strong>Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix align with an organization’s strategic objectives. Provide an example to illustrate your response.</strong></em></li>
</ol>
<p><span style="font-weight: 400;">To make sure that the marketing strategies align with the organization's strategic objectives, the following have to be taken into consideration:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The plans of market should be measurable and achievable. </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It is important to note the key performance indicator for tracking the marketing goals.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The strategic objectives must line up with the marketing goals.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The goals of market must be in content based and it should be well outlined. </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Content performance track should be kept.</span></li>
</ul>
<br />
<ol start="16">
<li style="font-weight: 400;" aria-level="1"><em><strong>Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix meet legal and ethical requirements. Provide an example to illustrate your response. </strong></em></li>
</ol>
<p><span style="font-weight: 400;">For achievement of the requirement, following points have to be observed:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Healthy approach- the information regarding the product needs to be disclosed when the marketing the product. </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Content compliance- during the marketing of the product, it is important to be truthful. Publishing of the misleading information is wrong.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Child right promotion- when the marketing strategies are engaged, it should be examined for making sure that the child rights are not violated.</span></li>
</ul>
<br />
<ol start="17">
<li style="font-weight: 400;" aria-level="1"><em><strong>Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix are achievable for an organization. Provide an example to illustrate your response.</strong></em></li>
</ol>
<p><span style="font-weight: 400;">For ensuring that the marketing strategies are achievable, the following points have to be considered:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The marketing goals that are been chosen must line up with the set goals of the organization.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The strategies that are set is achievable with the resources that are available. </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It is important to keep the track of the marketing strategies performance. </span><strong><br /></strong></li>
</ul>
<br />
<h3>Assessment Task 1 Checklist</h3>
<table class="table table-bordered">
<tbody>
<tr>
<td colspan="5">
<p><span style="font-weight: 400;">Student’s name:</span></p>
</td>
</tr>
<tr>
<td colspan="2" rowspan="2"><br />
<p><span style="font-weight: 400;">Did the student provide a sufficient and clear answer that addresses the suggested answer for the following?</span></p>
</td>
<td colspan="2">
<p><span style="font-weight: 400;">Completed successfully</span></p>
</td>
<td rowspan="2"><br /><br />
<p><span style="font-weight: 400;">Comments</span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Yes</span></p>
</td>
<td>
<p><span style="font-weight: 400;">No</span></p>
</td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Question 1</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Question 2</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Question 3</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Question 4</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Question 5</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Question 6</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Question 7</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Question 8</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Question 9</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Question 10</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Question 11</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Question 12</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Question 13</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Question 14</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Question 15</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Question 16</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Question 17</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Task Outcome:</span></p>
</td>
<td colspan="3">
<p><span style="font-weight: 400;">Satisfactory </span></p>
</td>
<td>
<p><span style="font-weight: 400;">Not Satisfactory </span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Assessor signature</span></p>
</td>
<td colspan="4"> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Assessor name</span></p>
</td>
<td colspan="4"> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Date</span></p>
</td>
<td colspan="4"> </td>
</tr>
</tbody>
</table>
<br /><strong><br /></strong>
<h3>Assessment Task 2 Cover Sheet</h3>
<h3>Student Declaration</h3>
<p><span style="font-weight: 400;">To be filled out and submitted with assessment responses</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s).</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">I understand that if I If I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">I have correctly referenced all resources and reference texts throughout these assessment tasks.</span></li>
</ul>
<table class="table table-bordered">
<tbody>
<tr>
<td>
<p><span style="font-weight: 400;">Student name</span></p>
</td>
<td> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Student ID number</span></p>
</td>
<td> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Student signature</span></p>
</td>
<td> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Date</span></p>
</td>
<td> </td>
</tr>
</tbody>
</table>
<br />
<h3>Assessor declaration</h3>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">I hereby certify that this student has been assessed by me and that the assessment has been carried out according to the required assessment procedures.</span></li>
</ul>
<table class="table table-bordered">
<tbody>
<tr>
<td>
<p><span style="font-weight: 400;">Assessor name</span></p>
</td>
<td colspan="4"> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Assessor signature</span></p>
</td>
<td colspan="4"> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Date</span></p>
</td>
<td colspan="4"> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Assessment outcome</span></p>
</td>
<td>
<p><span style="font-weight: 400;">S</span></p>
</td>
<td>
<p><span style="font-weight: 400;">NS</span></p>
</td>
<td>
<p><span style="font-weight: 400;">DNS</span></p>
</td>
<td>
<p><span style="font-weight: 400;">Resubmission</span> <span style="font-weight: 400;">Y</span> <span style="font-weight: 400;">N</span></p>
</td>
</tr>
</tbody>
</table>
<p><span style="font-weight: 400;">Note: S – Satisfactory, NS – Not satisfactory, DNS – Did not submit</span></p>
<h3>Feedback</h3>
<h3>Student result response</h3>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">My performance in this assessment task has been discussed and explained to me.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">I would like to appeal this assessment decision.</span></li>
</ul>
<table class="table table-bordered">
<tbody>
<tr>
<td>
<p><span style="font-weight: 400;">Student signature</span></p>
</td>
<td> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Date</span></p>
</td>
<td> </td>
</tr>
</tbody>
</table>
<br />
<p><span style="font-weight: 400;">A copy of this page must be supplied to the office and kept in the student’s file with the evidence.</span><span style="font-weight: 400;"><br /></span></p>
<h3>Assessment Task 2: Marketing plan research project</h3>
<h3>Task summary</h3>
<p><span style="font-weight: 400;">This assessment task requires you, in the role of Marketing Manager, to conduct research and develop a Marketing Plan briefing report to inform the development of a Marketing Plan that you will develop in Assessment Task 3.</span></p>
<p><span style="font-weight: 400;">This assessment is to be completed in the simulated work environment in CSB.</span></p>
<h3>Required</h3>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Access to textbooks/other learning materials</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Computer with Microsoft Office and internet access</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Briefing Report Template</span></li>
</ul>
<h3>Submit</h3>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Email with briefing report attached</span></li>
</ul>
<h3>Assessment criteria</h3>
<p><span style="font-weight: 400;">For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete further assessment to demonstrate competence.</span></p>
<h3>Re-submission opportunities</h3>
<p><span style="font-weight: 400;">You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.</span></p>
<p><span style="font-weight: 400;">If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.</span></p>
<p><span style="font-weight: 400;">You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.</span></p>
<p><span style="font-weight: 400;">You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.</span><span style="font-weight: 400;"><br /></span></p>
<h3>Assessment Task 2 Instructions</h3>
<p><span style="font-weight: 400;">Carefully read the following:</span></p>
<p><span style="font-weight: 400;">NatureCare Products is based in Brisbane, Queensland Australia. It commenced business in 1996, manufacturing and retailing eco-friendly, high quality beauty skin care products.</span></p>
<p><span style="font-weight: 400;">The business was established to cater for a growing demand for skin products that contain eco- friendly and natural ingredients. There is also an emphasis on eco-friendly packaging.</span></p>
<p><span style="font-weight: 400;">NatureCare Products’ current Strategic Plan identifies that its vision is to be a market leader for providing high quality, sustainable skin care products.</span></p>
<p><span style="font-weight: 400;">Its organisational objectives are to:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">To be a high performing profitable business</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">To be a leader and innovator in natural, eco-friendly cosmetics</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">To attract, engage and develop the best staff</span></li>
</ul>
<p><span style="font-weight: 400;">It has identified its major competitors as being Jurilique and Botani and is currently working on positioning itself against this strong competition. The prices of its products are slightly higher than major competitors.</span></p>
<p><span style="font-weight: 400;">The organisation currently consists of the CEO, Operations Manager, Sales Manager, Marketing Assistant, Customer Sales Officers (5) and Administration staff (3). All the positions are based in the office in Brisbane.</span></p>
<p><span style="font-weight: 400;">The company’s current range of products include:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="2"><strong>Cleansing creams </strong><span style="font-weight: 400;">to soothe skin during make-up removal. Primary ingredients are Shea butter to nourish the skin and plant the skin, and plant extracts rich in essential oils with regenerating and anti-inflammatory properties. This product is for delicate and mature skins and can also be used as a baby cream.</span></li>
<li style="font-weight: 400;" aria-level="2"><strong>Multi Protection Day Moisturizing Creams </strong><span style="font-weight: 400;">for dry to normal skin types that help protect the skin during the day. It contains shea butter and extracts from fragile green algae that provides hydrating and protective properties.</span></li>
<li style="font-weight: 400;" aria-level="2"><strong>Regenerating facial scrub </strong><span style="font-weight: 400;">to clean off dead skin cells to promote regeneration of healthy new cells. This product can be used on most skin types.</span></li>
</ul>
<p><span style="font-weight: 400;">The company has become well established in the Australian market and sells its products in health stores across the country. However, the company wants to widen its range of retails outlets with other outlets that reflects its desired positioning.</span></p>
<p><span style="font-weight: 400;">It also sells its products online through its own web site, although there is no SEO, and no social media presence currently.</span></p>
<p><span style="font-weight: 400;">The company targets customers that want high quality, eco-friendly products. Market research has identified that around 70% of customers are professional women aged 25 to 55.</span></p>
<p><span style="font-weight: 400;">The current strategy of the company as identified in its latest Marketing Plan is niche marketing to the target group based on positioning the products as high quality and eco-friendly.</span><span style="font-weight: 400;"><br /></span></p>
<p><span style="font-weight: 400;">With regard to the marketing of NatureCare Products, the company is reasonably happy with sales through the web site but would like to do more in the future, for example, through reviewing search engine optimisation and to use social media to generate sales. The company is in a strong financial position and has a budget of around $150,000 for marketing for the upcoming financial year.</span></p>
<p><span style="font-weight: 400;">The company would like to add more products over time and is focussed on a range of products to meet particular skin needs rather than a one-size fits all. The company is also interested in expanding overseas. Research has identified that Japan may represent a good opportunity for the company, as it has been identified there are good opportunities for products made from natural ingredients. The company has also decided to target essentially the same group of consumers as for the Australian market, as it has identified that a key group of consumers in Japan for cosmetic products are middle- aged and older women who seek functionality and higher-value-added items.</span></p>
<p><span style="font-weight: 400;">Regarding the company’s current promotional activities, successful promotional activities have been advertisements on the Australian body + soul web site and in the Natural Health magazine. There have also been in-store promotions with the focus on high quality products for women.</span></p>
<p><span style="font-weight: 400;">The management team of NatureCare Products has advised that its primary marketing objectives are:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Increase the number of people who make a purchase while visiting the online store by 20%.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Increase the number of retail outlets selling NatureCare Products by 150.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">To increase product awareness amongst the target market by 20%.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">To increase market share to 15%.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">To expand into at least one international market.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">To identify new products and new markets.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">To attain annual growth of at least 10% over the next three years.</span></li>
</ul>
<p><span style="font-weight: 400;">Regarding market trends, the following have all contributed to the growth in popularity of natural- based personal care products:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">health warnings</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">environmental concerns</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">ethical concerns</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">therapy awareness</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">organic attitudes</span></li>
</ul>
<p><span style="font-weight: 400;">It is predicated that natural/organic skincare, hair care and cosmetics sales will continue to grow strongly in the retail sector. Cosmetics in general are also still growing strongly.</span></p>
<p><span style="font-weight: 400;">Complete the following activities:</span></p>
<ol>
<li style="font-weight: 400;" aria-level="1"><em><strong>Write a marketing plan briefing report.</strong></em></li>
</ol>
<p><span style="font-weight: 400;">Review the case study information and use the Internet to conduct research on trends and development in the cosmetics industry, potential new and emerging markets, competitors and any other relevant factors.</span></p>
<p><span style="font-weight: 400;">Based on your research and the review of the case study information, develop a SWOT and a PESTLE analysis that outlines all of the internal and external factors that will impact on the Marketing Plan.</span></p>
<p><span style="font-weight: 400;">Identify and evaluate least three potential marketing opportunities for NatureCare Products and that align with organisational objectives. The evaluation of each of the marketing opportunities that you identify should include the following:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">The fit with organisation’s objectives as outlined in the scenario information.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Risks of each of the marketing opportunities you have identified.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Potential returns of each of the marketing opportunities. Returns can be identified in general terms, for example, greater market share.</span></li>
</ul>
<p><span style="font-weight: 400;">Identify and report on feasible marketing strategies that can be implemented for the marketing opportunities you have identified, including strategies that:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Address the four p’s of the marketing mix in accordance with the organisation’s marketing objectives, including desired positioning.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Align with organisational strengths as described in the case study information</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Are relevant to the three marketing opportunities you have identified</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Are consistent with NatureCare Product’s ability to implement such marketing strategies given the information provided in the case study.</span></li>
</ul>
<p><span style="font-weight: 400;">The briefing report must include a clear rationale for your selection of marketing strategies based on the above, and clearly demonstrate how the strategies align with the NatureCare Product’s strategic objectives.</span></p>
<p><span style="font-weight: 400;">Following determination of the marketing strategies, you are required to plan and report on marketing tactics for each of the marketing strategies you have identified.</span></p>
<p><span style="font-weight: 400;">This must include:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Details of proposed marketing tactics to implement each strategy and rationale for such.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Timing of the marketing tactics, staff roles and responsibilities and costs involved. Costing should be developed in line with the budget outlined in the case study information. You should research the cost of the marketing tactic you identified using the Internet to ascertain general costs and record these in the briefing report.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Recommended coordination and monitoring mechanisms that will be used to ensure that the marketing tactics are implemented as required and according to timelines.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">How the proposed marketing tactics are achievable within the available budget and staff and are relevant to the organisation’s marketing objectives.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Legal and ethical issues that need to be considered in using the marketing tactics proposed and how you have ensured these issues are addressed. The following codes and legislation should be reviewed to assist in the identification of legal and ethical issues (depending on the marketing tactics proposed):</span> <a href="http://aana.com.au/content/uploads/2014/05/AANA-Code-of-Ethics.pdf"><span style="font-weight: 400;">http://aana.com.au/content/uploads/2014/05/AANA-Code-of-Ethics.pdf</span></a> <a href="http://apps.ami.org.au/About/code_of_conduct.asp"><span style="font-weight: 400;">http://apps.ami.org.au/About/code_of_conduct.asp</span></a> <a href="http://www.adma.com.au/comply/code-of-practice/"><span style="font-weight: 400;">http://www.adma.com.au/comply/code-of-practice/</span></a> <a href="http://www.acma.gov.au/Industry/Marketers/Anti-Spam/Ensuring-you-dont-spam/key-elements-of-the-spam-act-ensuring-you-dont-spam-i-acma"><span style="font-weight: 400;">http://www.acma.gov.au/Industry/Marketers/Anti-Spam/Ensuring-you-dont-spam/key-</span></a><a href="http://www.acma.gov.au/Industry/Marketers/Anti-Spam/Ensuring-you-dont-spam/key-elements-of-the-spam-act-ensuring-you-dont-spam-i-acma">elements-of-the-spam-act-ensuring-you-dont-spam-i-acma</a></li>
</ul>
<p><span style="font-weight: 400;">Develop and report on marketing performance measures to ensure performance against marketing objectives and budget can be measured and allowing for adjustment against measures as required.</span></p>
<p><span style="font-weight: 400;">Develop and report on strategies that can assist in increasing organisational expertise or resources to address gaps in currently capability and marketing objectives as per the case study information provided.</span></p>
<p><span style="font-weight: 400;">Use the Briefing Report Template to guide your work.</span></p>
<p><strong>Nature Care Products</strong></p>
<p><strong>Marketing Plan Briefing Report </strong></p>
<p><strong>Introduction</strong></p>
<p><span style="font-weight: 400;">A marketing report is a set of data created to analyze the performance of a specific marketing campaign or effort. It is utilized to effectively communicate a company's marketing strategy, including research, promotional tactics, goals and expected outcomes.</span></p>
<p><span style="font-weight: 400;">It basically accomplishes these critical points for team: </span></p>
<p><span style="font-weight: 400;">Explains the purpose of a given marketing strategy. </span></p>
<p><span style="font-weight: 400;">Details the measurements that will determine the success of a campaign. </span></p>
<p><span style="font-weight: 400;">Identifies the audience and expected outcomes of the project.</span></p>
<p><strong>Marketing Overview</strong></p>
<p><span style="font-weight: 400;">The organization has gotten grounded in the Australian market and sells its items in wellbeing stores the nation over. Nonetheless, the organization needs to broaden its scope of retails outlets with different outlets that mirrors its ideal situating. It additionally sells its items online through its own site, despite the fact that there is no SEO, and no web-based media presence as of now. It has distinguished its significant rivals as being Jurilique and Botani and is as of now chipping away at situating itself against this solid rivalry. The costs of its items are somewhat higher than significant contenders.</span></p>
<p><strong>Current customer profile </strong></p>
<p><span style="font-weight: 400;">Company Markets its target audience who are willing to take the high quality and eco-friendly products for themselves. Market research has identified that around 70% of customers are professional women aged 25 to 55. </span></p>
<p><strong>SWOT ANALYSIS</strong></p>
<p><span style="font-weight: 400;">SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT Analysis is a technique for assessing these four aspects of your business.</span></p>
<table class="table table-bordered">
<tbody>
<tr>
<td>
<p><strong>Strengths</strong></p>
</td>
<td>
<p><strong>Weaknesses</strong></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Products of High-Quality </span></p>
<p><span style="font-weight: 400;">•Eco-friendly and Natural raw materials are used for manufacturing </span></p>
<p><span style="font-weight: 400;">•High Brand value</span></p>
</td>
<td>
<p><span style="font-weight: 400;">The high price of the products </span></p>
<p><span style="font-weight: 400;">•Products restricted to women</span></p>
<p><span style="font-weight: 400;"> •Few products as the products are specific to skin types</span></p>
</td>
</tr>
<tr>
<td>
<p><strong>Opportunities</strong></p>
</td>
<td>
<p><strong>Threats</strong></p>
</td>
</tr>
<tr>
<td><br />
<p><span style="font-weight: 400;">Meeting the requirements for the new market </span></p>
<p><span style="font-weight: 400;">Launching new products which will meet Men’s need as well. </span></p>
<p><span style="font-weight: 400;">For increasing the sales, more promotions is carried out </span></p>
</td>
<td>
<p><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">Fierce marketing from other reputed brands</span></p>
</td>
</tr>
</tbody>
</table>
<p><strong>PESTLE Analysis </strong></p>
<p><span style="font-weight: 400;">A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a tool that is used for analyzing and monitoring the macro-environmental factors. When a business is about to start, this tool is used.</span></p>
<table class="table table-bordered">
<tbody>
<tr>
<td>
<p><strong>Political Factors</strong></p>
</td>
<td>
<p><span style="font-weight: 400;">A bill called the Personal Care Product Safety Act permits the FDA to have an additional "active" way for dealing with the guaranteeing item wellbeing. </span></p>
</td>
</tr>
<tr>
<td>
<p><strong>Economic factors</strong></p>
</td>
<td>
<p><span style="font-weight: 400;">Without a doubt, clients turned out to be more cost cognizant, choosing to purchase just what they need for endurance. </span></p>
</td>
</tr>
<tr>
<td>
<p><strong>Social factors</strong></p>
</td>
<td>
<p><span style="font-weight: 400;">There are many brands offering almost a similar item. </span></p>
<br />
<p><span style="font-weight: 400;">Brand reliability spreads on a level plane. </span></p>
</td>
</tr>
<tr>
<td>
<p><strong>Technological factors</strong></p>
</td>
<td>
<p><span style="font-weight: 400;">The web truly altered the magnificence business. </span></p>
</td>
</tr>
<tr>
<td>
<p><strong>Legal factors</strong></p>
</td>
<td>
<p><span style="font-weight: 400;">Fixings in the excellence business are precarious. They can be FDA-directed without additionally being FDA-endorsed. </span></p>
</td>
</tr>
<tr>
<td>
<p><strong>Environmental factors</strong></p>
</td>
<td>
<p><span style="font-weight: 400;">The beauty business is centering like never before to attempt to go "green." </span></p>
</td>
</tr>
</tbody>
</table>
<p><strong>Marketing Opportunities</strong></p>
<p><span style="font-weight: 400;">Following are the marketing opportunities that I opted for: </span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><strong>Telemarketing</strong><span style="font-weight: 400;">: in this, telephone is used to make sale. This type of marketing focuses on those customers who are at home during the day. </span></li>
</ul>
<ul class="unordered-listing">
<li aria-level="1">Customer Segmentation: <span style="font-weight: 400;">consumer segment needs to be identified for understanding the demand. </span></li>
</ul>
<ul class="unordered-listing">
<li aria-level="1">Social media sites.<span style="font-weight: 400;"> In this advertising is done through social media, like Facebook. </span></li>
</ul>
<p><strong>Analyzing marketing opportunities for best results:</strong></p>
<p><strong>Analysis of other industries</strong></p>
<p><span style="font-weight: 400;">In some cases, the company’s objective is not to continue the operations within an industrial sector but also expanding a certain business. </span></p>
<p><strong>Environment analysis</strong></p>
<p><span style="font-weight: 400;">By analysing of the changes in the environment, the market opportunities can be identified.</span></p>
<p><strong>Marketing Strategies</strong></p>
<p><strong>Marketing Strategies</strong></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><strong>Telemarketing</strong><span style="font-weight: 400;">: </span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">in this, telephone is used to make sale. This type of marketing focuses on those customers who are at home during the day. </span></li>
</ul>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><strong>Social media sites: </strong><span style="font-weight: 400;">In this advertising is done through social media, like Facebook.</span></li>
</ul>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><strong>Call to Action (CTA) Marketing: </strong><span style="font-weight: 400;">It converts the web traffic into sales. </span></li>
</ul>
<p><strong>Marketing performance</strong></p>
<p><span style="font-weight: 400;">To measure marketing performance against marketing objectives we need to:</span></p>
<p><span style="font-weight: 400;">KPI tools are a business reporting solution used by companies to track, monitor, and generate actionable insights from key performance indicators specific to company’s business objectives to achieve sustainable business development and, ultimately, profit.</span></p>
<p><strong>Marketing KPIs</strong></p>
<table class="table table-bordered">
<tbody>
<tr>
<td>
<p><strong>Marketing Objectives</strong></p>
</td>
<td>
<p><strong>KPIs</strong></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Increment in the sales of online stores by 20%</span></p>
</td>
<td>
<p><span style="font-weight: 400;">By the end of the second quarter, No. of online store sale to be increased by 20%</span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Increasing the number of retail stores</span></p>
</td>
<td>
<p><span style="font-weight: 400;">By the end of the Third Quarter, No. of Retail outlets to be increased by 150 </span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">To increase market share by 20 % </span></p>
</td>
<td>
<p><span style="font-weight: 400;">At least one international Venue will be opened by the end of the second quarter.</span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">To setup one International Market</span></p>
</td>
<td>
<p><span style="font-weight: 400;">By the end of the second quarter, one international venue will be opened. </span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">For identification of the new products and new market</span></p>
</td>
<td>
<p><span style="font-weight: 400;">By the end of the Fourth Quarter, the new products and new markets will be set up </span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">For attainment of an annual growth</span></p>
</td>
<td>
<p><span style="font-weight: 400;">Over the next three years, the annual growth will be attained </span></p>
</td>
</tr>
</tbody>
</table>
<p><strong>Strategies to increase organizational expertise or resources to address gaps in currently capability and marketing objectives:</strong></p>
<p><strong>Plan your analysis</strong></p>
<p><span style="font-weight: 400;">On two levels, a skill gap analysis should be done– at an individual and at a team level. For planning the analysis effectively, there is a need of establishment with whom there is a need to talk, including C-suit. </span></p>
<p><strong>Catch up on the future of work trends</strong></p>
<p><span style="font-weight: 400;">Determine what is needed to be done in order to get the organization up to the expectations. </span></p>
<p> </p>
<ol start="2">
<li style="font-weight: 400;" aria-level="1"><em><strong>Send an email to the CEO via email (your assessor) with your briefing report attached.</strong></em></li>
</ol>
<p><span style="font-weight: 400;">The text of the email should be written in grammatically correct English, in an appropriate (formal, business-like) tone.</span></p>
<p><span style="font-weight: 400;">It should seek feedback on the briefing report and request approval to develop the marketing plan based on the report.</span></p>
<p><span style="font-weight: 400;">Attach your briefing report to the email.</span></p>
<p><span style="font-weight: 400;">The CEO will respond to your email and briefing report, providing ideas for incorporation as required, and confirm approval to proceed to developing the marketing plan.</span></p>
<p><span style="font-weight: 400;">To: Assessor</span></p>
<p><span style="font-weight: 400;">From: </span></p>
<p><span style="font-weight: 400;">Subject: Attachment of Briefing report</span></p>
<p><span style="font-weight: 400;">Dear Assessor,</span></p>
<p><span style="font-weight: 400;">This mail is written to give the overview of the marketing plan briefing report of the products of the NatureCare of the organization. The report is attached to the mail. Kindly go through the report and give your valuable feedback. </span></p>
<p><span style="font-weight: 400;">Best Regards, </span></p>
<strong><br /></strong>
<h3>Assessment Task 2 Checklist</h3>
<table class="table table-bordered">
<tbody>
<tr>
<td colspan="4">
<p><span style="font-weight: 400;">Student’s name:</span></p>
</td>
</tr>
<tr>
<td rowspan="2"><br />
<p><span style="font-weight: 400;">Did the student:</span></p>
</td>
<td colspan="2">
<p><span style="font-weight: 400;">Completed successfully</span></p>
</td>
<td rowspan="2"><br />
<p><span style="font-weight: 400;">Comments</span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Yes</span></p>
</td>
<td>
<p><span style="font-weight: 400;">No</span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Conduct and report on a SWOT and PESTLE analysis to inform the development of the marketing plan, including identification of marketing opportunities?</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Identify and report on at least three marketing opportunities based on a review of the scenario information and SWOT and PESTLE analysis?</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Evaluate and report on each identified marketing opportunity including:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The fit with organisation’s objectives as outlined in the scenario information.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Risks of each of the marketing opportunities you have identified</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Potential returns of each of the marketing opportunities – returns can be identified in general terms, for example, greater market share.</span></li>
</ul>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Develop and report on marketing strategies that:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Address the four p’s of the marketing mix in accordance with the organisation’s marketing objectives, including desired positioning.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Align with organisational strengths</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Are relevant to the marketing opportunities identified</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Are consistent with NatureCare Product’s ability to implement such marketing strategies, specifically existing staff and budget?</span></li>
</ul>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Determine and report on marketing tactics to be used to implement marketing strategies including:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">An explanation of marketing tactics and rationale for such.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Timing of the marketing strategies, staff roles and responsibilities and costs involved.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Recommended coordination and monitoring mechanisms to ensure that the marketing tactics are implemented as required and according to timelines.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How the proposed marketing tactics are achievable within the available budget and staff</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Legal and ethical issues that need to be considered in using the marketing tactics proposed?</span></li>
</ul>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
</tbody>
</table>
<br />
<table class="table table-bordered">
<tbody>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Provide a clear rationale for selection of marketing strategies?</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Identify and report on recommended strategies to review marketing performance, including marketing metrics to be used?</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Develop and report on strategies that can assist in increasing organizational expertise or resources to address gaps in currently capability and marketing objectives?</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Task Outcome:</span></p>
</td>
<td colspan="3">
<p><span style="font-weight: 400;">Satisfactory </span></p>
</td>
<td>
<p><span style="font-weight: 400;">Not Satisfactory </span></p>
</td>
</tr>
<tr>
<td><br />
<p><span style="font-weight: 400;">Assessor signature</span></p>
</td>
<td colspan="4"> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Assessor name</span></p>
</td>
<td colspan="4"> </td>
</tr>
<tr>
<td><br />
<p><span style="font-weight: 400;">Date</span></p>
</td>
<td colspan="4"> </td>
</tr>
</tbody>
</table>
<strong><br /></strong>
<h3>Assessment Task 3 Cover Sheet</h3>
<h3>Student Declaration</h3>
<p><span style="font-weight: 400;">To be filled out and submitted with assessment responses</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s).</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">I understand that if I If I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">I have correctly referenced all resources and reference texts throughout these assessment tasks.</span></li>
</ul>
<table class="table table-bordered">
<tbody>
<tr>
<td>
<p><span style="font-weight: 400;">Student name</span></p>
</td>
<td> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Student ID number</span></p>
</td>
<td> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Student signature</span></p>
</td>
<td> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Date</span></p>
</td>
<td> </td>
</tr>
</tbody>
</table>
<br />
<p><strong>Assessor declaration</strong></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">I hereby certify that this student has been assessed by me and that the assessment has been carried out according to the required assessment procedures.</span></li>
</ul>
<table class="table table-bordered">
<tbody>
<tr>
<td>
<p><span style="font-weight: 400;">Assessor name</span></p>
</td>
<td colspan="4"> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Assessor signature</span></p>
</td>
<td colspan="4"> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Date</span></p>
</td>
<td colspan="4"> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Assessment outcome</span></p>
</td>
<td>
<p><span style="font-weight: 400;">S</span></p>
</td>
<td>
<p><span style="font-weight: 400;">NS</span></p>
</td>
<td>
<p><span style="font-weight: 400;">DNS</span></p>
</td>
<td>
<p><span style="font-weight: 400;">Resubmission</span> <span style="font-weight: 400;">Y</span> <span style="font-weight: 400;">N</span></p>
</td>
</tr>
</tbody>
</table>
<p><span style="font-weight: 400;">Note: S – Satisfactory, NS – Not satisfactory, DNS – Did not submit</span></p>
<p><strong>Feedback</strong></p>
<p><strong>Student result response</strong></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">My performance in this assessment task has been discussed and explained to me.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">I would like to appeal this assessment decision.</span></li>
</ul>
<table class="table table-bordered">
<tbody>
<tr>
<td>
<p><span style="font-weight: 400;">Student signature</span></p>
</td>
<td> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Date</span></p>
</td>
<td> </td>
</tr>
</tbody>
</table>
<br />
<p><span style="font-weight: 400;">A copy of this page must be supplied to the office and kept in the student’s file with the evidence.</span><span style="font-weight: 400;"><br /></span></p>
<h3>Assessment Task 3: Marketing plan development and presentation project</h3>
<h3>Task summary</h3>
<p><span style="font-weight: 400;">This assessment task requires you to develop and present the Marketing Plan based on the Marketing Plan briefing report that you developed in Assessment Task 2.</span></p>
<p><span style="font-weight: 400;">This assessment is to be completed in the simulated work environment in CSB.</span></p>
<h3>Required</h3>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Access to textbooks/other learning materials</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Computer with Microsoft Office and internet access</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Marketing Plan Template</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Access to a meeting space</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Projector for PowerPoint presentation</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Roleplay participants (assessor and two students)</span></li>
</ul>
<h3>Submit</h3>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Email with draft marketing plan and marketing presentation attached</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Email with revised marketing plan attached</span></li>
</ul>
<h3>Assessment criteria</h3>
<p><span style="font-weight: 400;">For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete further assessment to demonstrate competence.</span></p>
<h3>Re-submission opportunities</h3>
<p><span style="font-weight: 400;">You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.</span></p>
<p><span style="font-weight: 400;">If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.</span></p>
<p><span style="font-weight: 400;">You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.</span></p>
<p><span style="font-weight: 400;">You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.</span><span style="font-weight: 400;"><br /></span></p>
<h3>Assessment Task 3 Instructions</h3>
<p><span style="font-weight: 400;">Complete the following activities:</span></p>
<ol>
<li><em><strong>Develop a Marketing Plan.</strong></em></li>
</ol>
<p><span style="font-weight: 400;">Use the information from your marketing plan briefing report from Assessment Task 2, and the Marketing Plan Template to develop the marketing plan. Notes in the Marketing Plan Template will assist you to structure the required information.</span></p>
<p><span style="font-weight: 400;">You should also ensure that you your marketing plan addresses any feedback given to you by your assessor at the end of Assessment Task 2.</span></p>
<p><span style="font-weight: 400;">You will be updating your marketing plan after discussing it with the CEO and senior management team after your presentation, so save this version of your plan as Draft Marketing Plan.</span></p>
<p><span style="font-weight: 400;">Print off three copies of your Draft Marketing Plan to provide to the CEO and senior management team.</span></p>
<p><strong>Draft Marketing Plan</strong></p>
<p><strong>Introduction</strong></p>
<p><span style="font-weight: 400;">A set of data that is created for the analyzing of the performance of a particular market campaign, is known as a marketing report. For the effective communication of the marketing strategy of the company, it is utilized. It includes the research, promotional tactics, goals as well as the expected outcomes. </span></p>
<p><span style="font-weight: 400;">It is composed of following critical points:</span></p>
<p><span style="font-weight: 400;">It explains the purpose of giving a market strategy. </span></p>
<p><span style="font-weight: 400;">Measurement is detailed that determines the success of the campaign </span></p>
<p><span style="font-weight: 400;">Audience is identified and the expected outcome of the project </span></p>
<p><strong>Marketing Overview</strong></p>
<p><span style="font-weight: 400;">In the Australian market, the organization has been grounded, and sell their items. The scope needs to be broadened by the organization. The items are sold online through their on web-sites. </span></p>
<p><strong>Current Promotional Activities</strong></p>
<p><span style="font-weight: 400;">Through magazines, the company is promoting its brand. A web-site is being also launched by the company through which the customer can buy their products. </span></p>
<p><strong>SWOT ANALYSIS</strong></p>
<p><span style="font-weight: 400;">SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT Analysis is a technique for assessing these four aspects of your business.</span></p>
<table class="table table-bordered">
<tbody>
<tr>
<td>
<p><strong>Strengths</strong></p>
</td>
<td>
<p><strong>Weaknesses</strong></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Products of High-Quality </span></p>
<p><span style="font-weight: 400;">•Eco-friendly and Natural raw materials are used for manufacturing </span></p>
<p><span style="font-weight: 400;">•High Brand value</span></p>
</td>
<td>
<p><span style="font-weight: 400;">The high price of the products </span></p>
<p><span style="font-weight: 400;">•Products restricted to women</span></p>
<p><span style="font-weight: 400;"> •Few products as the products are specific to skin types</span></p>
</td>
</tr>
<tr>
<td>
<p><strong>Opportunities</strong></p>
</td>
<td>
<p><strong>Threats</strong></p>
</td>
</tr>
<tr>
<td><br />
<p><span style="font-weight: 400;">Meeting the requirements for the new market </span></p>
<p><span style="font-weight: 400;">Launching new products which will meet Men’s need as well. </span></p>
<p><span style="font-weight: 400;">For increasing the sales, more promotions is carried out </span></p>
</td>
<td>
<p><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">Fierce marketing from other reputed brands</span></p>
</td>
</tr>
</tbody>
</table>
<p><strong>PESTLE Analysis </strong></p>
<p><span style="font-weight: 400;">A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a tool that is used for analyzing and monitoring the macro-environmental factors. When a business is about to start, this tool is used.</span></p>
<table class="table table-bordered">
<tbody>
<tr>
<td>
<p><strong>Political Factors</strong></p>
</td>
<td>
<p><span style="font-weight: 400;">A bill called the Personal Care Product Safety Act permits the FDA to have an additional "active" way for dealing with the guaranteeing item wellbeing. </span></p>
</td>
</tr>
<tr>
<td>
<p><strong>Economic factors</strong></p>
</td>
<td>
<p><span style="font-weight: 400;">Without a doubt, clients turned out to be more cost cognizant, choosing to purchase just what they need for endurance. </span></p>
</td>
</tr>
<tr>
<td>
<p><strong>Social factors</strong></p>
</td>
<td>
<p><span style="font-weight: 400;">There are many brands offering almost a similar item. </span></p>
<p><span style="font-weight: 400;">Brand reliability spreads on a level plane. </span></p>
</td>
</tr>
<tr>
<td>
<p><strong>Technological factors</strong></p>
</td>
<td>
<p><span style="font-weight: 400;">The web truly altered the magnificence business. </span></p>
</td>
</tr>
<tr>
<td>
<p><strong>Legal factors</strong></p>
</td>
<td>
<p><span style="font-weight: 400;">Fixings in the excellence business are precarious. They can be FDA-directed without additionally being FDA-endorsed. </span></p>
</td>
</tr>
<tr>
<td>
<p><strong>Environmental factors</strong></p>
</td>
<td>
<p><span style="font-weight: 400;">The beauty business is centering like never before to attempt to go "green." </span></p>
</td>
</tr>
</tbody>
</table>
<br />
<p><strong>Marketing Objectives</strong></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Increase the awareness of the product among the target market by 20% </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Increasing the market share to 15% </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Expanding into at least one international market.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Identifying new products and new market. </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Attainment of annual growth of 10% </span></li>
</ul>
<p><strong>Budget and projected profit and loss</strong></p>
<table class="table table-bordered">
<tbody>
<tr>
<td>
<p><strong>Marketing strategies</strong></p>
</td>
<td>
<p><strong>Costs involved </strong></p>
</td>
<td>
<p><strong>Anticipated Profit/Loss or returns </strong></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Youtube videos</span></p>
</td>
<td>
<p><span style="font-weight: 400;">$30000</span></p>
</td>
<td>
<p><span style="font-weight: 400;">$40000</span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">CTA Marketing</span></p>
</td>
<td>
<p><span style="font-weight: 400;">$20000</span></p>
</td>
<td>
<p><span style="font-weight: 400;">$40000</span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Understanding search engine optimization. </span></p>
</td>
<td>
<p><span style="font-weight: 400;">$20000</span></p>
</td>
<td>
<p><span style="font-weight: 400;">$30000</span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Use Facebook ads with re-targeting</span></p>
</td>
<td>
<p><span style="font-weight: 400;">$18000</span></p>
</td>
<td>
<p><span style="font-weight: 400;">$45000</span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Viral Marketing</span></p>
</td>
<td>
<p><span style="font-weight: 400;">$22000</span></p>
</td>
<td>
<p><span style="font-weight: 400;">$35000</span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">TOTAL </span></p>
</td>
<td>
<p><span style="font-weight: 400;">$1,10,000</span></p>
</td>
<td>
<p><span style="font-weight: 400;">$1,80,000</span></p>
</td>
</tr>
</tbody>
</table>
<br />
<p><strong>Marketing performance</strong></p>
<p><span style="font-weight: 400;">To measure marketing performance against marketing objectives we need to:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build brand awareness </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Generate leads and acquire customers</span></li>
</ul>
<p><span style="font-weight: 400;">Engage, add value to customer relationships   </span></p>
<br />
<ol start="3">
<li style="font-weight: 400;" aria-level="1"><em><strong>Develop a PowerPoint presentation.</strong></em></li>
</ol>
<p><span style="font-weight: 400;">When you have completed your Marketing Plan, develop a PowerPoint presentation to assist in presenting the information from your Marketing Plan. Prepare a minimum of 15 slides that include visuals such as images, charts, graphs, or tables.</span></p>
<p><span style="font-weight: 400;">The presentation must address each section of your Marketing Plan, as well as clearly describe:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">How the Marketing Plan meets organizational and marketing objectives</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">The proposed strategic marketing mix and rationale for such</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Overall marketing approach and rationale for such</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Information that supports the choice of identified marketing strategies and tactics You may include notes within your presentation program to assist you in presenting. Save this file as Marketing Presentation.</span></li>
</ul>
<p><span style="font-weight: 400;">Presentation has been attached </span></p>
<br />
<ol start="4">
<li style="font-weight: 400;" aria-level="1"><em><strong>Send an email to the CEO (your assessor).</strong></em></li>
</ol>
<p><span style="font-weight: 400;">The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.</span></p>
<p><span style="font-weight: 400;">It should introduce and summarise the contents of the attachment and ask them for the place, date, and time of your presentation.</span></p>
<p><span style="font-weight: 400;">Attach your draft marketing plan and marketing presentation to the email.</span></p>
<p><span style="font-weight: 400;">To: Assessor</span></p>
<p><span style="font-weight: 400;">From: </span></p>
<p><span style="font-weight: 400;">Subject: Attachment of Draft Marketing Plan</span></p>
<p><span style="font-weight: 400;">Dear Assessor,</span></p>
<p><span style="font-weight: 400;">The mail is sent to give a advice that the showcasing process has been outlined. For giving extensive outline about the marketing plan, short showcasing is been introduced for all the colleagues. </span></p>
<p><span style="font-weight: 400;">I request to choosing a spot that is positive and time for introducing the advertising and the promotion draft. </span></p>
<p><span style="font-weight: 400;">Best Regards,</span></p>
<br />
<ol start="5">
<li style="font-weight: 400;" aria-level="1"><em><strong>Present your Marketing Plan.</strong></em></li>
</ol>
<p><span style="font-weight: 400;">Your assessor will roleplay the CEO and two other students will roleplay the senior management team (the Operations Manager and the Sales Manager).</span></p>
<p><span style="font-weight: 400;">Prior to commencing your presentation, ensure you provide a printed copy of your Draft Marketing Plan to the meeting attendees.</span></p>
<p><span style="font-weight: 400;">At the meeting, you will need to explain each part of the Marketing Plan and seek input and feedback.</span></p>
<p><span style="font-weight: 400;">During the meeting you will need to demonstrate effective communication skills including:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Speaking clearly and concisely</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Using non-verbal communication to assist with understanding</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Asking questions to identify required information</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Responding to questions as required</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Using active listening techniques to confirm understanding</span></li>
</ul>
<p><span style="font-weight: 400;">PowerPoint presentation has been given to the staff members for the Marketing plan, in the meeting arranged frequently. </span></p>
<p><span style="font-weight: 400;">In the meetings, we had examined about the fundamental motivation behind the advertising plan in the association, alongside that promoting plan drafts have been conveyed to the workers and their perspectives and criticisms has been recorded and tuned in.</span></p>
<p><span style="font-weight: 400;">Questions asked from the colleagues after the presentation:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Overall, how would you rate the presentation?</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How likely are you to recommend this presentation to other employees? </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Why did you decide to attend the presentation? </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Which elements of the marketing plan did you like the most? </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What, if anything, did you dislike about this marketing plan?</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What do you think about the new modifications in the marketing system?</span></li>
</ul>
<br />
<ol start="6">
<li style="font-weight: 400;" aria-level="1"><em><strong>Update your Marketing Plan</strong></em></li>
</ol>
<p><span style="font-weight: 400;">Incorporate feedback provided by your assessor and the other students who attended your presentation.</span></p>
<p><span style="font-weight: 400;">Save this document as Updated Marketing Plan.</span></p>
<p><strong>Updated Marketing Plan</strong></p>
<p><strong>Introduction</strong></p>
<p><span style="font-weight: 400;">A set of data that is created for the analyzing of the performance of a particular market campaign, is known as a marketing report. For the effective communication of the marketing strategy of the company, it is utilized. It includes the research, promotional tactics, goals as well as the expected outcomes. </span></p>
<p><span style="font-weight: 400;">It is composed of following critical points:</span></p>
<p><span style="font-weight: 400;">It explains the purpose of giving a market strategy. </span></p>
<p><span style="font-weight: 400;">Measurement is detailed that determines the success of the campaign </span></p>
<p><span style="font-weight: 400;">Audience is identified and the expected outcome of the project </span></p>
<p><strong>Marketing Overview</strong></p>
<p><span style="font-weight: 400;">In the Australian market, the organization has been grounded, and sell their items. The scope needs to be broadened by the organization. The items are sold online through their on web-sites. </span></p>
<p><strong>Current Promotional Activities</strong></p>
<p><span style="font-weight: 400;">Through magazines, the company is promoting its brand. A web-site is being also launched by the company through which the customer can buy their products. </span></p>
<p><strong>SWOT ANALYSIS</strong></p>
<p><span style="font-weight: 400;">SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT Analysis is a technique for assessing these four aspects of your business.</span></p>
<table class="table table-bordered">
<tbody>
<tr>
<td>
<p><strong>Strengths</strong></p>
</td>
<td>
<p><strong>Weaknesses</strong></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Products of High-Quality </span></p>
<p><span style="font-weight: 400;">•Eco-friendly and Natural raw materials are used for manufacturing </span></p>
<p><span style="font-weight: 400;">•High Brand value</span></p>
</td>
<td>
<p><span style="font-weight: 400;">The high price of the products </span></p>
<p><span style="font-weight: 400;">•Products restricted to women</span></p>
<p><span style="font-weight: 400;"> •Few products as the products are specific to skin types</span></p>
</td>
</tr>
<tr>
<td>
<p><strong>Opportunities</strong></p>
</td>
<td>
<p><strong>Threats</strong></p>
</td>
</tr>
<tr>
<td><br />
<p><span style="font-weight: 400;">Meeting the requirements for the new market </span></p>
<p><span style="font-weight: 400;">Launching new products which will meet Men’s need as well. </span></p>
<p><span style="font-weight: 400;">For increasing the sales, more promotions is carried out </span></p>
</td>
<td>
<p><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">Fierce marketing from other reputed brands</span></p>
</td>
</tr>
</tbody>
</table>
<p><strong>PESTLE Analysis </strong></p>
<p><span style="font-weight: 400;">A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a tool that is used for analyzing and monitoring the macro-environmental factors. When a business is about to start, this tool is used.</span></p>
<table class="table table-bordered">
<tbody>
<tr>
<td>
<p><strong>Political Factors</strong></p>
</td>
<td>
<p><span style="font-weight: 400;">A bill called the Personal Care Product Safety Act permits the FDA to have an additional "active" way for dealing with the guaranteeing item wellbeing. </span></p>
</td>
</tr>
<tr>
<td>
<p><strong>Economic factors</strong></p>
</td>
<td>
<p><span style="font-weight: 400;">Without a doubt, clients turned out to be more cost cognizant, choosing to purchase just what they need for endurance. </span></p>
</td>
</tr>
<tr>
<td>
<p><strong>Social factors</strong></p>
</td>
<td>
<p><span style="font-weight: 400;">There are many brands offering almost a similar item. </span></p>
<p><span style="font-weight: 400;">Brand reliability spreads on a level plane. </span></p>
</td>
</tr>
<tr>
<td>
<p><strong>Technological factors</strong></p>
</td>
<td>
<p><span style="font-weight: 400;">The web truly altered the magnificence business. </span></p>
</td>
</tr>
<tr>
<td>
<p><strong>Legal factors</strong></p>
</td>
<td>
<p><span style="font-weight: 400;">Fixings in the excellence business are precarious. They can be FDA-directed without additionally being FDA-endorsed. </span></p>
</td>
</tr>
<tr>
<td>
<p><strong>Environmental factors</strong></p>
</td>
<td>
<p><span style="font-weight: 400;">The beauty business is centering like never before to attempt to go "green." </span></p>
</td>
</tr>
</tbody>
</table>
<p><strong>Marketing Objectives</strong></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Increase the awareness of the product among the target market by 20% </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Increasing the market share to 15% </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Expanding into at least one international market.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Identifying new products and new market. </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Attainment of annual growth of 10% </span></li>
</ul>
<p><strong>Budget and projected profit and loss</strong></p>
<table class="table table-bordered">
<tbody>
<tr>
<td>
<p><strong>Marketing strategies</strong></p>
</td>
<td>
<p><strong>Costs involved </strong></p>
</td>
<td>
<p><strong>Anticipated Profit/Loss or returns </strong></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Youtube videos</span></p>
</td>
<td>
<p><span style="font-weight: 400;">$30000</span></p>
</td>
<td>
<p><span style="font-weight: 400;">$40000</span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">CTA Marketing</span></p>
</td>
<td>
<p><span style="font-weight: 400;">$20000</span></p>
</td>
<td>
<p><span style="font-weight: 400;">$40000</span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Understanding search engine optimization. </span></p>
</td>
<td>
<p><span style="font-weight: 400;">$20000</span></p>
</td>
<td>
<p><span style="font-weight: 400;">$30000</span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Use Facebook ads with re-targeting</span></p>
</td>
<td>
<p><span style="font-weight: 400;">$18000</span></p>
</td>
<td>
<p><span style="font-weight: 400;">$45000</span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Viral Marketing</span></p>
</td>
<td>
<p><span style="font-weight: 400;">$22000</span></p>
</td>
<td>
<p><span style="font-weight: 400;">$35000</span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">TOTAL </span></p>
</td>
<td>
<p><span style="font-weight: 400;">$1,10,000</span></p>
</td>
<td>
<p><span style="font-weight: 400;">$1,80,000</span></p>
</td>
</tr>
</tbody>
</table>
<p><strong>Marketing performance</strong></p>
<p><span style="font-weight: 400;">To measure marketing performance against marketing objectives we need to:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build brand awareness </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Generate leads and acquire customers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Engage, add value to customer relationships   </span></li>
</ul>
<br />
<ol start="7">
<li style="font-weight: 400;" aria-level="1"><em><strong>Send an email to the CEO (your assessor).</strong></em></li>
</ol>
<p><span style="font-weight: 400;">The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.</span></p>
<p><span style="font-weight: 400;">It should summarise the meeting and the contents of the attachment. The text should outline the changes that you have made to your marketing plan.</span></p>
<p><span style="font-weight: 400;">Attach your updated marketing plan to the email.</span></p>
<p><span style="font-weight: 400;">To: Assessor</span></p>
<p><span style="font-weight: 400;">From </span></p>
<p><span style="font-weight: 400;">Subject: Attached Updated Marketing plan</span></p>
<p><span style="font-weight: 400;">Dear Assessor,</span></p>
<p><span style="font-weight: 400;">This mail is to inform that after receiving the criticism and audits from the directors and partners, the advertising plan has been refreshed as per the requirements. For promotion of the exercises, it is been expanded for finishing the assignments. The essential expenses have been sliced.</span></p>
<p><span style="font-weight: 400;">Kindly go through the changed arrangement and give your feedbacks.  </span></p>
<p><span style="font-weight: 400;">Best Regards,</span></p>
<br />
<h3>Assessment Task 3 Checklist</h3>
<table class="table table-bordered">
<tbody>
<tr>
<td colspan="5">
<p><span style="font-weight: 400;">Student’s name:</span></p>
</td>
</tr>
<tr>
<td colspan="2" rowspan="2"><br />
<p><span style="font-weight: 400;">Did the student:</span></p>
</td>
<td colspan="2">
<p><span style="font-weight: 400;">Completed successfully</span></p>
</td>
<td rowspan="2"><br />
<p><span style="font-weight: 400;">Comments</span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Yes</span></p>
</td>
<td>
<p><span style="font-weight: 400;">No</span></p>
</td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Develop a marketing plan using the required template and addressing all parts of the template?</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Present the marketing plan using PowerPoints that includes:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A detailed explanation of how the Marketing Plan meets organisational and marketing objectives</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Description of the proposed strategic marketing mix and rationale for such</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Description of proposed marketing approaches and their suitability</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Explanation of the identified marketing strategies and tactics and rationale for such?</span></li>
</ul>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">During the meeting, demonstrate effective communication skills including:</span></p>
<ul class="unordered-listing">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Speaking clearly and concisely</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Using non-verbal communication to assist with understanding</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Asking questions to identify required information</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Responding to questions as required</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Using active listening techniques to confirm understanding?</span></li>
</ul>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td colspan="2">
<p><span style="font-weight: 400;">Submit an updated marketing plan within 2 working days of the presentation that includes the input provided from the management team?</span></p>
</td>
<td> </td>
<td> </td>
<td> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Task Outcome:</span></p>
</td>
<td colspan="3">
<p><span style="font-weight: 400;">Satisfactory </span></p>
</td>
<td>
<p><span style="font-weight: 400;">Not Satisfactory </span></p>
</td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Assessor signature</span></p>
</td>
<td colspan="4"> </td>
</tr>
<tr>
<td><br />
<p><span style="font-weight: 400;">Assessor name</span></p>
</td>
<td colspan="4"> </td>
</tr>
<tr>
<td>
<p><span style="font-weight: 400;">Date</span></p>
</td>
<td colspan="4"> </td>
</tr>
</tbody>
</table>