<p><span style="font-weight: normal;">In 1998 the first <b>Caffe Primo </b>store opened its doors to customers in 
Westfield Tea Tree Plaza as a sole trading family operated business.  
This stylish and trendy café seating 350 people struggled to meet daily 
sale targets. With their 25 years of business background, Dino and Lisa 
Vettese came up with the idea of a meal deal that would set a new trend 
for generations to come.</span></p><span style="font-weight: normal;">
</span><p><span style="font-weight: normal;">It began with the $4.90 pasta/pizza at lunchtimes, which was 
advertised with regular television commercials sent <b>Caffe Primo</b> 
into overdrive.</span></p><span style="font-weight: normal;">
</span><p><span style="font-weight: normal;">Reluctant entrepreneur, Dino Vettese was being approached about expanding the Caffe Primo brand into a Franchise.</span></p><span style="font-weight: normal;">
</span><p><span style="font-weight: normal;">Although hesitant at first the second <b>Caffe Primo</b> store opened its 
doors in Semaphore. A month later the next store, Caffe Primo Rundle 
Street and so, the venture commenced.</span></p><span style="font-weight: normal;">
</span><p><span style="font-weight: normal;">Today, <b>Caffe Primo</b> occupies over 20 stores in South Australia and employs over 550 staff.</span></p><span style="font-weight: normal;">
</span><p><span style="font-weight: normal;">“With a growth spurt of nearly 140 % & an annual turnover of $40 
million in 2006, <b>Caffe Primo</b> was named the country’s biggest growing 
Franchise in BRW.”</span></p><span style="font-weight: normal;">
</span><p><span style="font-weight: normal;"><b>Caffe Primo’s </b>concept of providing Good Quality meals made with fresh
 ingredients at Reasonable Prices for all to enjoy,continues to be the 
secret to its on going success.</span></p><span style="font-weight: normal;">
</span><p><span style="font-weight: normal;">Pretty Good, Hey!!!</span></p>